New Ideas for Using QR Codes

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We’ve all seen QR Codes on movie posters or sales collateral. This is my running list of where I WISH businesses would start using QR Codes. (A few of these are ideas I’ve actually seen that I wish I would see more… I’ll try to give credit where credit is due.)

  1. Build your email subscriber list. Use your QR code to send people to your email signup. Put it next to your cash register, on your printed materials, anywhere. Just make sure you give people a compelling reason to subscribe to your list…otherwise you will have just wasted their time. Not the best way to engage your audience.
  2. Replace the fishbowl in your trade show booth. Just let people scan your code and enter their info. added bonus: it saves you the trouble of digitizing the information later.
  3. Put one on your business card. If you use a tool like QR Stuff, your code can link to a virtual card that adds your contact information to someone’s cell phone. And, while you’re at it… print stickers with your QR and put them on your nametag at events. Why trade business cards when you can just scan them? (South by Southwest has been doing this for a few years – genius!)
  4. Promotions, discounts and giveaways. If you want to encourage patronage from the iPhone and Android set, you could create discounts that are specific to the QR codes. You could run these codes in advertisements or post them throughout your store. You could even turn them into a “retweet” so that your shoppers share their discount with their followers.
  5. See your product in action! Whether you have a product that you have to “see to believe” or you’re promoting your keynote addresses, use a QR to send someone to your most recent YouTube video.
  6. Engage with event attendees. If you’ve donated an item to a silent auction, put a QR code on your description sign. Send people to more information on your business, product, current specials, or event calendar.
  7. Replace your suggestion box! Link you to an online comment card or short survey – you know, one the front-line employee can’t throw away if you leave a less-than-desirable comment.
  8. Show product variations. If your product can be customized, put a QR on the tag that people can scan to see the same product with additional or different options. Think about a purse made from different fabrics, a chair painted or upholstered in different ways, or a piece of jewelry with additional charms or embellishments.
  9. Trying to land a new job? Put a QR code on your resume to send people to your online portfolio.
  10. Put a QR on your for sale sign. Real estate agents, listen up! I get frustrated when I want to pick up a flyer from the house my annoying neighbor is trying to sell I might be interested in buying. So, instead of printing all those flyers (outside AND inside the house), why not add a QR code on a sticker directly to the sign in their yard. I can scan the code and get more information on the house. (Bonus for you… You can see analytics on those who are looking at your listings.)
  11. On wedding invitations instead of RSVP cards. Scan a QR, save a tree. And a stamp. Ok… not for your business, but it’s a great idea – it’s green AND thrifty! (And you can free up some money in your budget to get the good wine for the reception.)

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