By now, I’m sure you’ve seen one of these little guys. The question is… do you know what it is? Even more importantly, should you be using them? The image above is a QR code. Lots of companies are using them in a variety of marketing tactics. I’ve seen them on everything from McDonald’s cups...
What is a Brand? Brand: The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Why is Brand Important? First things first… even (especially) small and micro businesses need to have a good sense of self, and portray that to the outside...
For all the great example of QR Code marketing that I’ve seen, I’ve probably seen 3 or 4 less than stellar uses. Here are a few examples to help steer you away from wasting your time: Don’t just send people to your home page. Trust me, you would rather they type in (and learn) your web...
If you read my last post on why brands are important, you have some idea of how you want to answer the question, “What one thing do you want to be known for?” Of course, there are other questions I will be asking you consider, but this one reigns supreme. It’s how you ensure that you’re...
You have probably seen QR codes—those strange, square barcodes—on direct mail pieces, in advertisements, or even for sale signs. As smart phones become more prevalent, many businesses are experimenting with ways to use QR codes as part of their marketing and communications. But what are QR codes, how do you create them, why should you...
We’ve all seen QR Codes on movie posters or sales collateral. This is my running list of where I WISH businesses would start using QR Codes. (A few of these are ideas I’ve actually seen that I wish I would see more… I’ll try to give credit where credit is due.) Build your email subscriber...
