Social Connections
What is better than a user base of nearly 500 million people? Studies show that connected users create 15-60% more content than users who have not connected with Facebook or Twitter. But what are these tools? Facebook Connect is a powerful set of APIs that lets users bring their identity and connections everywhere. With these tools your business can:
- Display your user’s identity including their name and photos
- Leverage your user’s friends and connections
- Create buzz by streaming activity back to your user’s Wall
You can quickly use this
information to create more engaging experiences on your website for your users and build some goodwill on third party sites while doing so. Signing in with Twitter is less robust than Facebook Connect, but not any less engaging for active users of the popular microblogging service. Twitter allows business to use an authentication process that allows users to connect their Twitter account with their websites in as little is one click. Use Twitter to:
- Display user’s Twitter avatars on your comment form
- Promote your user’s efforts on their own Twitter accounts by publishing a link to them
- Allow your users to publish “tweets” about YOUR blog post
What are you waiting for? Get connected today!